Axis Bank Moves 2017

Humans are emotional beings looking for relevance, context and connection; all of which are quintessential elements of an effective marketing strategy- and SMEdge, in association with Prayaag offers you the opportunity to prove your mettle.

To register yourself apply on

Total Prizes Worth INR 25,000/-

Round-1: Online Quiz - 10 February 2016
Preliminary round for SMEdge Case Challenge will be taking place on

Round-2: Campus Round - 27th February
Shortlisted candidates from Round 1 will present their solution to the case at the JBIMS Campus in Mumbai

Timeline of

1 Registration Opens: 6th Feb 2016

2 Registration Closes: 10th Feb 2016

3 Online Quiz: 10th Feb 2016

4 Shortlisted candidates will be mailed Case Study: 11th Feb 2016

5 Preliminary Solutions/ Summary to be send by the candidates: 14th Feb 2016

6 Candidates will be further shortlisted after submitting preliminary solutions: 15th Feb 2016

7 Final submission of solutions: 22nd Feb 2016

8 Top 5 teams selected to present on case (can be skype presentation): 23rd Feb 2016

9 Submission of Final Presentation (in PPT & PDF Format): 25th Feb 2016

10 Presentation on the Case at Prayaag 2016 and Declaration of Results: 27th Feb 2016


Important Dates
10th Feb'16, 10:30 pm (IST)
Round 1- Online Quiz
27th Feb'16, 02:00 pm (IST)
Round 2- Campus Round
Contact Organizer
Name Email Id Contact No.
Saloni Shah 9892960847
Roshni Shewakramani 9665102535
Title Download
SMEdge Case Challenge

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