Callidus 5.0

Axis Bank Moves 2017

CALLIDUS 5.0 (Ad-Mad)

Do you have a hunch for advertisements and Marketing? 

Are you the hero Marketing deserves, and needs right now? 

If yes, then this competition is for you. 

Get geared to prove your mettle at 'Callidus' - the ad mad competition with a difference!

This event is for students to showcase their knowledge and creativity in Marketing and and advertising products and services. It's objective is to acquaint the students about promotional strategies in marketing through advertisements. It comprises of a fun online quiz and, humorous & conceptual ad presentation by the students, in the final round. An interesting test of knowledge to judge what you know about what you've seen on television, Facebook, YouTube and everywhere else possible. Students will act out on various advertisement script and ideas relevant for different sectors including FMCG product, other goods and services, automobiles and social awareness etc.


A team comprises of 3-5 members

There will be two rounds for the competition.

Round 1: Online quiz Round

In round 1, the participants will engage in an online quiz which tests them on their ability to correctly identify advertisements/strategies of different brands.

Register at 
Dare2Compete website

Round 2(Final Round):  On-Campus(LBSIM,New Delhi)
 During TATVA-2017 on 10th and 11th, February 2017

The selected teams will be competing in this round. In this round certain products or name of services will be given and the teams have to prepare an advertisement for it. This time, the contestants will have to advertise their designated product in the wackiest, craziest way possible, whilst taking note of the actual do's and don'ts of Marketing. 2 hours will be given to each team for preparation. Time Limit to present: 3 Minutes


The teams will be judged on following criterion

1. Advertisement’s content – How humorous and appealing it is to a consumer. 

2. Expressions

3. The presenter’s fluency

Important dates and timings:

Round 1 - 24th January 2017.

Result for Round 1 – 26th January 2017.

Important Dates
23rd Jan'17, 11:59 pm (IST)
Deadline for Filiiling First Round
Rank Cash Certificate Comments
1 Rs 22000 Yes Prizes worth
Contact Organizer
Name Email Id Contact No.
Adil Chopra 8447969468
Geetika Goyal 8750093405

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