An Integrated Marketing Communication has to be made for CashKaro.com. CashKaro.com is India's No.1 Cashback and Coupons website. It is a growing startup whose goal is to help its members save on online purchases. When creating the IMC few things are to be kept in mind - 
1) Don't go overboard with the budget. Keep it minimal.
2) Customer acquistion is the key
3) The strategy should be in line with company's values and vision 

Maximum members in a team can be 3.
Maximum 8 slides.

Note: All submissions have to be mailed to marksoc@fms.edu in ppt/pptx/pdf format.
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Important Dates
22nd Feb'17, 11:59 pm (IST)
Deadline
Prizes
Rank Cash Certificate Comments
1 Rs 4000 Yes
2 Rs 2000 Yes
Contact Organizer
Name Email Id Contact No.
Ankit Singh ankit.singh18@fms.edu 9663548222
Shrey Gupta shrey.g18@fms.edu 9910966057
Rating & Feedback
Avg. Rating (#22 Users): (4.2)
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Swapnil Agrawal
February 22, 2017

Vishal Kumar Chhatwani
February 22, 2017

Areeba Ejaz
February 22, 2017
Good

Abhijit Pawar
February 22, 2017
nice

Vishesh Pillai
February 22, 2017

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