An Integrated Marketing Communication has to be made for CashKaro.com. CashKaro.com is India's No.1 Cashback and Coupons website. It is a growing startup whose goal is to help its members save on online purchases. When creating the IMC few things are to be kept in mind -
1) Don't go overboard with the budget. Keep it minimal.
2) Customer acquistion is the key
3) The strategy should be in line with company's values and vision
Maximum members in a team can be 3.
Maximum 8 slides.
Note: All submissions have to be mailed to firstname.lastname@example.org in ppt/pptx/pdf format.