Case studies are an inseparable part of the B-school curriculum. It is the accumulated real-life experiences formed into case studies which help students to understand the way actual business is conducted. Case studies develop the faculty of critical thinking which further helps with the approach that one takes while solving an issue. Not every incident qualifies for becoming a case study, only the impactful one does. Here are the top 20 real business scenarios on employee performance and retention, supply chain management, growth, and spending, etc. that every management student should be acquainted with.
Workplace Drug Abuse
Amber, an administrative assistant began well, however, started to embrace bizarre and conflicting conduct. Her work was kept up truly well, yet she started arriving late and falling sick frequently, particularly appropriate around the time she got paid. She started borrowing money from others and failing to pay back later. Soon, she began demonstrating an irritability on the telephone with clients. She was caught one-day sniffing white powder which happened to be a cocaine. When confronted she stopped coming to work, leaving a gap in the organisation for a considerable length of time before a substitution could be found. Specialists trust the business’ activities weren’t right, holding up too long to defy Amber, and concentrating on allegations as opposed to scrutinizing conduct straightforwardly identified with work, for example, delay and impoliteness to customers. They likewise bring up that Amber ought to have been sent in for a medical test before being through and through blamed for utilizing cocaine, opening up the open door for recovery rather than a separated tie.
Malden Mills Case
In some cases, making the best decision could easily compare to benefits, an exercise that Malden Mills adapted firsthand. At the point when the industrial facility torched in 1995 only two weeks previously Christmas, production came to a halt and representatives expected they’d be out of work until the point that the processing plant was reconstructed. Yet, CEO Aaron Feuerstein expanded the representatives 90 days at full pay, and also 180 days with benefits at a cost of $25 million to Malden Mills. After the processing plant was modified and the greater part of the uprooted specialists were rehired, collaboration and profitability achieved another high with 40% more business, 95% client and representative maintenance. The creation incremented from 130,000 to 200,000 yards for each week. In any case, from that point forward, Malden Mills has been to liquidation court three times, with a significant part of the obligation fixing to the remake of the industrial facility. Feuerstein made representatives cheerful, certainly, yet business students should examine this case to consider whether striking humanitarian activities will satisfy at last.
When Starbucks had to shut outlets
In 2008, Starbucks declared that they would close 600 US stores. Till that point, Starbucks stores had included new contributions, including wi-fi and music available to be purchased, yet begun to lose its warm “neighbourhood store” feeling for a chain store persona. Harvard Business Review brings up that in this circumstance, “Starbucks is a mass brand endeavouring to charge an exceptional cost for an affair that is not any more extraordinary.” Meaning, so as to keep up, Starbucks would either need to chop costs or cut down on stores to reestablish its image selectiveness. HBR’s contextual investigation imparts three issues to the development of Starbucks: estranging early adopters, excessively wide of an interest, and shallow development through new stores and items. Harvard prescribes that Starbucks ought to have remained private, developing at a controlled pace to keep up its status as a top-notch mark.
Smaller business and bigger profit share
Big business is appealing, with immense benefits for a few. However, there’s something to be said in regards to an independent company as well, with bringing down hazard and the potential for innovativeness. Darren Robbins of Big D Custom Screen Printing in Austin, TX discovered achievement in his business by seeking after clients with orders both substantial and little. Although Big D began catering just for big requests, the shop sat idle in between until another big order request was received. Through viable booking and transparent pricing, the shop was able to fill in dead occasions with smaller orders. Big D found a benefit in a market share that other nearby screen printers weren’t clamouring to fill. Experts are of the opinion that this was a brilliant methodology, enabling Big D to spread out hazard in their business and offer modified items. Be that as it may, no less than one individual is reproachful of the offering, calling attention to that the speciality has little upside potential, and may hurt the organization’s productivity.
Finding the rightful Successor
Family Business run by relying on the heir apparent. The companies do not have to go through the ordeal of finding a deserving candidate who would run the institution successfully. However, the situation was different for Carlson companies who did not have any successor to take over the reins. The senior management tried to look both internally and externally for a potential successor. They ultimately found an internal candidate who would work well with the family but also offered plenty of experience as an executive in different industries. According to Beverly Behan of Hay’s Group, Carlson should be commended for not only making the right decision in not hiring the heir apparent but for handling the job search in a calm, effective way.
Loss of Knowledge and Experience
Another vital retirement issue is one with the loss of experience and information. With the retirement the employees leave the workplace, taking years of expertise and ability all along with them. But American Express found a way to retain these experience and knowledge through their pilot program. AMEX created a team of workers transformation group that would allow retiring members to step by step provide up some of their day to day responsibilities. In return, the person would spend some of this time mentoring and educating classes to successors. This resulted in a phased retirement, permitting personnel to leave steadily and revel in extra time whilst nevertheless taking part in a component of their preceding salary, and regular benefits. This additionally meant that some personnel stayed a year or more previous traditional retirement age. AMEX believes this software is a success, allowing senior personnel to experience their final years of work in a decreased capacity, as properly as educating the current group of workers for future success.
Strategic AD Spending
Advertising can cost a chunk of money to any organisation and the financial conditions might not be conducive to undertake such a huge ad expenditure every time. But forgoing ad spending in favour of better profits can be a mistake. Experts say that in a slump, one of the high-quality things you can do is adopt or enlarge your marketing approach to appeal to customers. During a recession, this is particularly true, as there would be a surge in cutting back on the ad spending by many organizations, make your voice even extra outstanding to customers. After seven years of boom, increasing from 30 to 300 locations, Firehouse Subs’ boom fizzled, and organization leaders realized they had to come up with a solution. So they returned local advertising fees collected from franchisees, not to put in their pockets, but to take hold of their own local marketing. Consequently, sales fell, even more, revealing that this was not an appropriate strategy at the time. Firehouse reclaimed their local marketing fee, and then gave franchisees the option to take part in a new marketing campaign, requiring them to pay double for local marketing, but in return, becoming part of an $8 million advertising campaign poised for success. Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough.
Tylenol’s 1982 Scandal
In 1982, seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products reached the shelves. In the immediate aftermath, Tylenol’s commanding 37% market share dropped to just 7% nationwide, despite the problem being contained to the Chicago area. Tylenol was not responsible for the tampering of the product, but to maintain the product’s reputation, Johnson & Johnson pulled all of the Tylenol from the shelves, absorbing a loss of more than $100 million dollars. Tylenol was successfully reintroduced with tamper-resistant packaging, discounts, and sales presentations to the medical community. The brand survived due to swift action and effective public relations from Johnson & Johnson.
Smaller Player takes over the bigger
It’s tough to be the little player, especially when one of the huge players will become your direct competitor. But at Hangers Cleaners, an offbeat photo and suitable consumer carrier helped them pull via when P&G opened eco-friendly dry cleaners in the same town. Hangers differentiated itself thru van shipping service, humorous t-shirts and hangers, as properly as social networking. The agency additionally spent time connecting with the community with the aid of partnering with nearby groups and charities. Instead of out-pricing or out-spending P&G, Hangers embraced its personality and adopted a lifestyle of notable service that customers discovered value in. As a result, Hangers has experienced a surge in its growth whilst different local dry cleaners have witnessed flat or declining revenues.
Partnership leads to Market Expansion
To support new growth, businesses got to expand past their initial client base which is a usually daunting task for little businesses. However, partnering with another successful market player will facilitate businesses to reach a brand new level. Diagnostic Hybrids, specializing in medical nosology, did simply that, partnering with Quidel, a market leader in speedy diagnostic tests. This partnership allowed Diagnostic Hybrids to get a bigger market presence, as well as take advantage of higher analysis and development resources. Although Diagnostic Hybrids was acquired by Quidel, key components of the organization like the same company president and operation as a separate subsidiary remained with them.
Tesco’s Korean Venture
Tesco’s Korean venture can be a perfect case study of creating a market share internationally. The organization made some well strategic moves in their Korean expansion, most relatively partnering with Samsung, the main Korean conglomerate, and embracing the Korean way of life by operating shops as nearby agencies and neighbourhood centres. Tesco additionally made a smart move by way of employing almost a hundred per cent Koreans on staff, with solely 4 British employees out of 23,000. Reports indicate that Tesco’s well-planned method has gained over customers in Seoul, with 25% of Koreans signed up for loyalty cards and income in the billions, discovering success in “crack[ing] the Asian tiger,” where competitors such as Carrefour and Wal-Mart have failed.
Triumph in an International Market
Triumph, a British Bike manufacturer gradually faded out of prominence in their home market three decades ago. However, it gained a new life internationally. In 2010, Triumph sold just 7,562 bikes in the UK, but 50,000 worldwide, indicating that an international activity paid off for the company. Triumph’s famous manufacturing facility in Warwickshire closed up shop in 1983, but the Indian factory remained, and these days it has become very popular. The agency struggles to meet demand in India, with a six-month ready list and a new factory being built. India’s middle-income group has embraced the car as a low-cost commodity, even giving them as dowries in weddings. The success of Triumph in India can be another example splendid case study.
Background check for job candidates
Background assessments are a difficulty faced by many companies, as sensitive statistics is now extra public than ever. OfficeDrop was no exception, as the corporation scans paper into digital files, along with personal medical history and minister sermons, most of which require a trustworthy person who can take care of documents discreetly.
Many third-party companies provide quick, superficial checks, however, Prasad Thammineni, the proprietor of OfficeDrop was not satisfied, he needed more accurate statistics. He found a company that would allow researchers to delve into a number of different sources and perform a more comprehensive search. There was a opposition from other business owners pointing out that alternative to using Google to perform a historical check, he should have requested their enterprise network who they were using. They also endorsed that he take advantage of free resources, which include on-line searches and checking out social media websites to learn more about job candidates.
Proper Utilization of the Human Resources
When Gamal Aziz took the reins of the MGM Grand Hotel & Casino in his hands, he notice that there is a miscommunication between the hotel employees and whatever is going on at the hotel. He found a easy way to fill this gap by engaging the hotel staffs in quick huddles before their shifts to give a brief overview of the days itinerary so that staff could offer more to guests, improving customer loyalty, return visits, and spending. This made considerable returns on the Hotel’s revenue. Experts laud Aziz for differentiating the MGM grand with top quality service from the employees.
Twitter and the Creme Brulee
Marketing is the key whether one owns a billion dollar enterprise or a setting spring rolls in a chinese van. One can spends a chunk of fortune in doing that but it won’t yield much return until it is done in an effective way. Curtis Kimball, the man in the back of the Creme Brulee Cart, put Twitter to work for him amassing heaps of followers and growing his commercial enterprise by allowing people to follow the cart online. Curtis developed a personal relationships with his followers by asking for their advice of flavours to cart location. Perhaps the most incredible part of this story is the fact that Kimball has no advertising finances (Twitter is a free service), but enjoys an distinctly popular popularity and excessive scores on Yelp.
Excessive Variety leads to a Revenue loss
Hickory Farms started out out with holiday gift baskets including sausage, ham, and cheese at one point had an presenting of 2,500 special products, sprawling the employer and resulting in a loss of favor with customers. Recognizing this issue, Hickory Farms streamlined itself, slashing their range of merchandise from 2,500 to 300 with more modern visuals, descriptions, and other features, such as less packaging and extra recycled content. The organization also overhauled their website, making it easier to save online. All of this streamlining resulted in a charge reduction of 13% that Hickory Farms used to be capable to skip on to their customers. Brand strategist Jennifer Woodbery believes that this was a smart move, making the most of Hickory Farms’ trusted name and image with an effective rebranding of offerings.
Maintaining Good Employees Consistently
It often happens that once your best employee is longer the same after promotion. Such was the case for cat shelter Paws Need Families where Della, a cleaner became an assistant manager and was soon promoted to be a manager. She started arriving late, letting applications sit, and slipped on inoculations, all serious offenses. Instead of confronting Della directly, meetings were held, and an assistant manager was hired to compensate for Della’s shortcomings. Ultimately, Della never cleaned up her act, and was fired. Ken Blanchard, co-author of The One Minute Manager believes this situation may want to have been avoided with short meetings and a review or feedback system, with the help of these we can become aware of troubles earlier than they become actual problems.
In 2009, Maclaren issued a recall for every stroller it had sold in the US for a decade, which was around 1 million units. The strollers were recalled so that a cover could be mounted to stop amputation of a baby’s fingers, which ought to show up if the toddler were to be in the stroller in the incorrect spot. As a luxury brand, this incident proved to be detrimental even even though it was a case of misuse of the product and not a manufacturing defect. Experts are of the view that Maclaren did take the correct step in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and soon as it started spreading through the press, saving face and in addition embracing a mission of toddler safety.
Dealing with late paying clients
We all hope that clients will pay on time, however, the reality is that most corporations have to deal with lateness at some point or another. How you deal with it can make all the difference, and this case study displays a smart strategy. When a client wrote to check in on the development of work, a web developer answered that she was once hesitant to work quickly for that consumer because she was once nonetheless ready on repayments for month-old work. This right away attracted the attention of the client, who contacted her and located that their cheques were not getting delivered to the proper address. The hassle was solved almost instantaneously, implementing leverage and beneficial positive behavior. However, it was once risky, and the client criticized her for not sharing a warning earlier than coming to a difficult point.
Supply Chain Disruption
In 2000, a fire at the Philips microchip plant affected telephone manufacturers Nokia And Ericsson. The groups reacted in extraordinary ways, and ultimately, Ericsson did no longer do well, quitting the mobile smartphone commercial enterprise and permitting Nokia to win over the European market. While Ericsson had tied up all of its key elements in a single source and decided to wait till the hassle got over, Nokia worked to snatch up spare chips from different plants and suppliers, they also re-engineered some of their telephones to adapt to one-of-a-kind chips from new suppliers. It’s no longer difficult to imagine what was the outcome. Nokia stayed trucking along, whilst Ericsson suffered from months of lost production and sales, permitting the market to be dominated with the aid of Nokia. This incident and fallout is a classic lesson in supply chain risk management.