Attracting best brains to a company is imperative to its Growth and a good Employer Brand Image is a sure shot way to derive ultimate benefits. The Rapport and Reputation a company builds in the minds of their potential hire are referred to as an Employer Brand. We will delve further into the topic and explore the best ways of creating that kind of a magnetic employer branding image.
Employer Branding Linked to a POSITIVE & CLEAR Brand Image
“Birds of Feather flock Together”
There can be no better thing than connecting with like-minded people. This can be held perfectly true in case of on-campus recruitments as well. A positive brand image can score better in winning the hearts of prospective recruits, who are generally students either on their final year or soon to be there. Students are continuously looking out for the company whose ideals, work-culture, vision, and mission are in agreement with theirs. It is a prerogative that the prospective employer gives that vibe so that it is able to attract the right candidate.
An employer should start strategizing well in advance to create a brand awareness as well as to understand better about the needs of the potential candidates and introspect if the current condition and the way the company works is a lucrative proposition to the would-be hires. Since the candidates are mostly novice without any prior knowledge of the system, they will pick and choose an employer who resonates with their current goals and ideals.
Once the employer has recognized the current brand perception, to whom it wants to hire and why? the work becomes relatively condensed thereupon. A clear brand perception sends out a clear message to the future hires, thus, attracting an employee that fits in.
Aggressive Online Presence
It’s a common knowledge that post Android revolution, how tech-savvy the current generation is and how much time do they spend on the social media? According to the various surveys, the millennial generation spends about 18 hours a day (actively or passively) on Social media.
Since there is already a large base of the potential audience waiting online, an Employer can utilize this opportunity to grab attention with the help of innovative posts and videos.
Few common social media portals are
It has 2.2 billion user base and we all know how posts get viral on this site. It can be one of the major tools to propagate any news or info about an Employer very quickly and owing to large numbers of users it is easy to even know more through reviews written which makes it quite reliable.
It is considered one of the fastest growing media, as we can see each day new channels are coming up and their videos going viral. A beautifully scripted video advertisement always wins our heart and such a thing can really prove beneficial to provide various insights into the Employer brand.
Nothing can stop us from posting a “Pic” on Instagram. Photos of company outing or of the beautiful workstation can prove conducive to the Employer Branding.
Prominent Job and Company Websites are an old tool to post news about current openings and placement opportunities, and also updates on the various achievements of the Employees. Reviews have become the lifeline of any brand. Reviews written by normal employees or new-hires provides a genuine insight into the company.
Creating videos and success stories for journals and social media can be a very powerful tool to uplift the employer brand image. Often times we see videos made on famous personalities like CEO of leading companies or financial institutions.
It showcases their journey from being a simple employee to the zenith of success while working for the same institution. As we all have role-models in our life and when we get to know more about their lives, their struggle, and success, we somehow feel connected and want to achieve greater heights like them.
These content marketing tools can create a very positive image about the brand thus, attracting student with high aspirations and ambitions.
On-Campus Events to build your Employer Brand
Now comes the real challenge and acing this will make our position secure in terms of Employer Branding. Since on-campus engagements directly establish a connection with the prospective employees one needs to prepare well and put the best endeavor to build a strong rapport.
Events like Career Fairs, Talk Shows, Company-information Sessions are some of the most favorable ways where one can have face-to-face interaction.
Since a Company’s image is directly linked with its Workforce so it would be nice to send Highly-motivated and Energetic employees with a positive mindset for direct interaction with students, as their infectious energy will draw in people towards them.
Quizzes, Hackathons, Business Strategy Simulation Games and other gamified events is a very productive way to expect a very prolific Employer and Employee Engagement.
General Knowledge quizzes is also a tool employed by business houses to attract students towards them in-lieu of attractive prizes. This helps in creating an impression about the employer in the minds of the students.
Theme based quizzes on company’s history or leadership keep students engaged in research about the company which helps them to know more about the company eventually.
Hackathons are related to coding and organizing such events by various technical brands helps to know more about the skills of their prospective hire, simultaneously it also helps a student to hone their creative coding skills and boost their confidence.
Many big business houses use Business Strategy Simulation Games as a tool for employer branding. Such games provide deep insight into a student’s mind and his/her capabilities and vision which helps an employer to choose the right candidate.
This type of events offers two-way benefit, firstly, it ushers very happy engagements and participation, secondly, it helps the Employees and the Employer to know and understand each other’s needs and wants.
One of the very creative ways of standing out in the crowd is to arrange tours to the company, where the candidates can spend the entire day at office and know more about the corporate culture, since a normal office day work is the real way how an office runs , it can be a good way to create a positive image in the minds of the would-be hires.
The day can be followed by a Storytelling event, wherein the new hires can share about their journey so far, which will instill a personal touch and can prove magical in creating an impression.
For employing successful Employer Branding strategies like Quizzes, Hackathons, Business Simulation games and other website presence, on and off campus engagements we Dare2Compete can be an easy help!
Dare2Compete aim to conceptualize, market and execute campaigns in form of competitions, quizzes, hackathons, business strategy simulation games or any other gamified solution in a creative way to enable new dimensions of employer branding in campuses and competition-led-recruitment of future leaders.
Magic of Brand Ambassadors
Employing Brand Ambassadors can be an effective strategy for mobilizing the crowd towards your side. Pick Ambassadors from the leaders of the student groups as they are already in an advantageous position of knowing the crowd well and being a popular figure they can inspire and draw in more followers towards their side.
You can also choose an alumnus of the same college working for you, one who knows the way around and can instill the feeling of trust and admiration. A powerful brand ambassador can utilize his/her strong student network to spread the word of the mouth and also work collaboratively to design events that can attract student because he/she will be it the better position to know the nerve and fervour of the students being one of them which can make your Employer Branding easier.
Lure with Internships to Improve Employer Branding
Summer Internships will always be the most exciting moment in a student’s life. Since Interns who visit the parent company to understand the know more about the work-culture for the first time, when they come back on completion of their tenure they will be like a “Pandora’s Box” full of stories to share; a word of mouth about the workplace can work as an acquired or earned appreciation and can be pretty useful creating a strong Employer Branding.
Employee Happiness Index
“We all live for Happiness.”-Buddha
“Happiness” is the only word which adds sparkle to our lives and we tend to bring in sky and earth together to achieve it. How good would it be when an employer publishes a “Happiness Index” every six months?
The index can be a balance sheet of various policies and steps taken by an employer for the well-being of its employees and how satisfied the employees are? It would immediately prove the credibility and transparency of such an organization which is dedicated to improving the lives of its employees.
It can have ripples of good effects as a satisfied employee will always work more dedicatedly and it can be used as a direct feedback to the organization thus helping them to weed out mistakes in the longer run.Such an organization will always remain a favorite working destination for many of the aspirants.
Above are the few laid out tools for engaging in a successful Employer Branding, however, there are always more options open, try and think out-of-the-box as though ways of branding can be conventional, it also relies on current trends and the mindset of the students which is pretty much not the same always.