PepsiCo Change the Game Challenge (CTG): Learning over the years

Pavitra Singh (Director- Global Campus COE) and Jasneet Kaur (HR Director- SDT) described their learning over the years while organising CTG. It was started in 2007 with the name ‘Be Indra’s Advisor’ which was later revamped in 2016 to Change the Game Challenge (CTG)

Based on their learnings over the years they realised that a change the “Avatar” of the competition was the need-of-the-hour because the young talents behave very differently, connect very differently and the platforms they use are very different. They revamped the CTG from a 20-page case study to more interactive and an engaging platform.

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