What a feeling it is when one gets to enjoy the fruits of their hard work and efforts! It was an empowering moment when we bagged the title of the First Runner Up of RB Global Challenge 2018. The chance that our idea could change the lives of millions of people in need was the cherry on top. And getting monetary rewards was the icing on the cake.
Our team always had a lot of ideas we wanted to work upon, but the general framework of a lot of case competitions restrict creativity and innovation. RB Global Challenge 2018 truly was different in the sense that it gave us an open problem statement to come up with any product or service innovation with a free hand. The opportunity to truly make an impact on our idea motivated us to take up this competition.
RB Global Challenge 2018 was in three phases. Each phase was an elimination round and had its own set of challenges and learnings. We started preparing by taking inputs from our seniors who reached the regionals last year and built upon their shortcomings and ultimately put in our best efforts for the purpose.
It was a special moment when during our market survey, people from the underprivileged section of the society thanked us for working on solving a problem which they face on a day to day basis. Also, our product’s outcome impressed them.
As is with any other team setting, we surely had our differences. While selecting our social cause, we had a variety of ideas which popped up during brainstorming including personal hygiene, sanitation, personal wellness, and water contamination. And choosing one out of them did involve a lot of heated discussions. But the understanding amongst the three of us kept us going.
Our team’s forte was going the extra mile! One instance is when we had to come up with a marketing and targeting campaign. We decided to test our ideas by conducting actual trials. Hence, we did the homework of designing, printing, packing, and testing the product concept in our target group to see their real needs and how we tackle it.
Our toughest competition was the other team from our own college! They too were hardworking. Also, they had all the same resources to the excellent teachers, alumni, and friends to start with.
The competition was exactly what one would expect from an event of this level. The interdisciplinary panel included people from different walks of life; one was a known figure from the public health sector, other a senior editor in NDTV, the vice president of RB Asia among others. The questions asked to all the teams by the judges reiterated their quality and seriousness for the event.
The most important learning was teamwork, planning and presenting our idea and finally becoming aware of the issues the needy of our country are facing. The entire team as individuals would like to contribute and touch the lives of those less fortunate. Speaking in front of national television and a good number of attendees was once in a lifetime opportunity.