Aarti Jhingon, Head Employer Branding stated that she was a part of founding team of The Ultimate Pitch. There were immense learnings over the past three years and through these learnings, they try to scale up the competition to a very different level. She focused on trying to understand the mindset of students to assess how they perceive a competition of this nature. She also learned that longer the duration of the competition, lesser is the engagement.
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