Agora-Halla Bolo Bech Daalo! is a never seen before competition in which teams would be required to sell goods , helped by TV, radio and events.
Registration Window: 15th to 22nd August 2016
For any other information and updates please like our facebook page
Teams of 3-5 from the same college would be required to submit their Integrated Marketing Communication (IMC) plan for a selected set of Products. A basic IMC plan includes the positioning statement, the media plan, timelines and budget.
Each Shortlisted team will be allowed to invest Rs.1000.
Each team has to come up with a feasible strategy to sell products/service/both in Ranchi to maximise their revenue from initial investment. The teams have to communicate their strategy on or before 28th August,2016 EOD to Marketing Club , IIM Ranchi Coordinators.
If we find a strategy unfeasible the team has to come up with an alternative strategy.
Each team will be accompanied with an Event Coordinator for the purchase of materials as per their requirements.
The teams will be provided with individual stalls and would have an opportunity to promote their events through:
(a)Radio announcements (where teams would be given slots to give audio announcement/sing/speak)
(b)Stage(Where teams can go and enact an Advertisement to sell their products)
(c)Posters, Banners (which teams can work on once their strategy is approved )
The team which is able to bring maximum revenues at the end of the day wins.
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