Pepsico Changethegame
Agora-Halla Bolo Bech Daalo! is a never seen before competition in which teams would be required to sell goods , helped by TV, radio and events.

Registration Window: 15th to 22nd August 2016

Prizes Worth:
1st: 20,000
2nd: 10,000

For any other information and updates please like our facebook page
https://www.facebook.com/AgonIIMRanchi

Round 1:
Teams of 3-5 from the same college would be required to submit their Integrated Marketing Communication (IMC) plan for a selected set of Products. A basic IMC plan includes the positioning statement, the media plan, timelines and budget.

Round 2:
 Each Shortlisted team will be allowed to invest Rs.1000.
 Each team has to come up with a feasible strategy to sell products/service/both in Ranchi to maximise their  revenue from initial investment. The  teams have to communicate their strategy  on or before 28th August,2016 EOD to  Marketing Club , IIM Ranchi Coordinators.
 If we find a strategy unfeasible the team has to come up with an alternative strategy.
 Each team will be accompanied with an Event Coordinator for the purchase of materials as per their requirements.
 The teams will be provided with individual stalls and would have an opportunity to promote their events through:
  (a)Radio announcements (where teams would be given slots to give audio announcement/sing/speak)
  (b)Stage(Where teams can go and enact an Advertisement to sell their products)
  (c)Posters, Banners (which teams can work on once their strategy is approved )
 
 The team which is able to bring maximum revenues at the end of the day wins.

For constant updates like our facebook page:
https://www.facebook.com/Marquess.IIMRanchi/
Share and spread the word!
Important Dates
20th Aug'16, 04:00 pm (IST)
Round 1 Case release
22nd Aug'16, 11:59 pm (IST)
Round 1 Registration Deadline
24th Aug'16, 11:59 pm (IST)
Round 1 Submission
26th Aug'16, 11:59 pm (IST)
Round 1 results
04th Sep'16, 04:00 pm (IST)
Round 2 (Final Round)
Prizes
Rank Cash Certificate Comments
1 Rs 20000 Yes
2 Rs 10000 Yes
Contact Organizer
Name Email Id Contact No.
SUDIPTO MAJUMDER sudipto.majumder16@iimranchi.ac.in 7091192895
SUSHOVON MAITY sushovon.m15@iimranchi.ac.in 9019668517
Attachments
Title Download
AGORA-Halla Bolo Bech Daalo!
Rating & Feedback
Avg. Rating (#52 Users): (3.9)
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Rating breakdown:
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AMBIKA BUNDELA
August 22, 2016

ruchi
August 22, 2016

Manvender Dagar
August 22, 2016
Awesome!!

Neha Bothra
August 22, 2016

Ashika
August 22, 2016

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