Ernst and Young EYQ 2017 presented by EY Knowledge - The Quest For The Best Minds!

Greetings from MAXIM- Marketing Association of XIMB!

“Make your marketing so useful, that people would pay for it” - Jay Baer

MAXIM, in association with Date the Ramp, is delighted to present to you – MPower, the flagship event of MAXIM organized as a part of Xpressions’16.

MPOWER is a national level case study based competition that tests the marketing acumen of the best brains from the country’s finest educational institutions. It is a challenging platform where there is a deliberate application of a broad range of skills and where one can identify quantitative and qualitative solutions to problems.

The contest will be conducted in Three phases:

Phase 1: An online quiz which tests the marketing intuition and analytical skills of the participant teams. 

Phase 2: The top 50 teams will be shortlisted for the case-study round. These teams will be required to analyze the case and send their solutions in PPT format.  

Phase 3: Top 6 teams will have to come to XIMB campus and make final presentation in front of a panel of judges.

The quiz will be held on 25th October at 23:00 hours


Registered teams can generate their unique id through Xpressions ‘16 website.



Online Prelims: 25th October 2016, 23:00 hrs

Results will be declared by 26th October 2016


Case Study to be sent to the top 50 shortlisted teams by 26th Oct 2016

Case Study Submission to be done by 2nd Nov 2016, 23:59 hours

Case Study Results declaration: 4th Nov 2016


Presentation in XIMB Campus during Xpressions 2016 (12th Nov 2016, Tentative)

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Important Dates
25th Oct'16, 11:00 pm (IST)
Phase 1 Quiz
02nd Nov'16, 11:59 pm (IST)
Phase 2 Deadline
12th Nov'16, 11:59 pm (IST)
Phase 3 - Presentation in XIMB (During Xpressions'16)
Rank Cash Certificate Comments
1 Rs 50000 Yes
2 Rs 40000 Yes
Contact Organizer
Name Email Id Contact No.
Govind Pradeep Kumar 9746852860
Shalina Bebarta 8895349199
Title Download
Rule Document
Rating & Feedback
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