Every woman undergoes menstruation for at least 40 years of her life, yet in India, majority of them do not have access to basic hygiene products to manage their periods. Apart from sanitary napkins, which are used by about 12% of women in the country, other alternatives such as cloth pads, biodegradable pads, tampons, menstrual cups and other innovative products exist in the market.
As a new entrant in the menstrual hygiene products market, each participating team will be required to come up with an alternative product strategy keeping in view the market segment it would like to target, against the backdrop of a host of constraints such as competition, government regulation, regulations pertaining to waste management, sustainability and scalability.Event Guidelines and Rules
- Event is open to all national B-school students.
- Allowable team size: 3 per team.
- There is no limit on the number of teams that can participate from a single institute, however, no student from such an institute can be part of more than one team.
- One team cannot have members from different institutes.
- A team may comprise of 1st year or 2nd year students and/or a mix of both.
- All decisions regarding eligibility and final judgment shall rest with the Advaita team.
- The format and rules of events are subject to change before the start of the event.
- Teams selected for the final round will be provided accommodation and intra-city travel facility by ISB.
- Any supplementary information meant for the teams shall be communicated directly to the team via email.
- Screening Round:Registered teams will run a photo campaign on Facebook spreading awareness about menstrual hygiene with the hashtag #RedPanda #MenstruationMatters #Advaita2017 and submit a one page write-up on the type of female hygiene product chosen and the rationale behind choosing that product. Complete problem statement will be provided to registered teams only.
- Final Round:Final Round - A Seven-Minute presentation of the business plan submitted by the teams in the initial screening round followed by a three minute question and answer round by the judges and audience. The timelines for each of the phases are listed above in the subsection titled ‘Important Dates’.
Retail and E-commerce and Women In Business