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Online Preliminary Round - 12th Sep'17, 11:00 PM (IST) (#1718 played this quiz)


Create a marketing plan that no one else can and win PPIs from Uber!

Presenting MarkTail in collaboration with “Uber” - The New Age Case Competition for the quintessential New Age Company. Test your learning and sheer business pizzazz in the case analysis of the century!

Winners and Runner-ups to receive cash prizes and PPIs from Uber.

Event Guidelines and Rules:

  • Event is open to all national B-school students.
  • Allowable team size: 3 per team.
  • There is no limit on the number of teams that can participate from a single institute, however, no student from such an institute can be part of more than one team.
  • One team cannot have members from different institutes.
  • A team may comprise of 1st year or 2nd year students and/or a mix of both.
  • All decisions regarding eligibility and final judgment shall rest with the Advaita team.
  • The format and rules of events are subject to change before the start of the event.
  • Teams selected for the final round will be provided accommodation by ISB.
  • Any supplementary information meant for the teams shall be communicated directly to the team via email.


Online Quiz:

A quiz that tests your knowledge about Uber as well as marketing in general will be held on 12th September 2017.

Final Round – Phase I:

50 teams will proceed to the second round. They will be provided a case based on a real problem faced by Uber.

Final Round – Phase II:

5 teams will be invited to campus on 14th/15th October, 2017 to present their solutions in front of the Uber panel.

Prizes worth INR 75,000
Winners and Runner-ups to win PPIs from Uber

Location: Mohali

Functions: Marketing and Retail Ecommerce

About Advaita

Advaita is ISB’s premier International Management festival hosting a motley of events that combine the effervescence of innovative ideas with the brilliance of management perspective. Through a series of B-plan competitions, case challenges, real-life simulations and quizzes, Advaita presents to B-School students across campuses from India and abroad a powerful platform to demonstrate their business acumen and the grit to see innovative ideas through. In addition, Advaita also provides participants with the perfect avenue to display their collaborative chops, with the bonus of networking opportunities and idea-exchanges.
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Important Dates

28th Aug'17, 12:00 am (IST)
Registrations Open
12th Sep'17, 10:30 pm (IST)
Registrations Close
12th Sep'17, 11:00 pm (IST)
Online Quiz
25th Sep'17, 11:55 pm (IST)
Final Round I
14th Oct'17, 12:00 am (IST)
Final Round II


Rank Cash Certificate Comments
1 Rs 75000 Yes Prizes worth 75,000/- Winners and Runner-ups to win PPI’s from Uber

Rating & Feedback

Avg. Rating (#293 Users): (4.2)
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Rating breakdown:
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Sonakshi Jain
September 17, 2017

Jijnash Surla
September 13, 2017

Ninad Pundlik
September 13, 2017

Priyanka Hegde
September 12, 2017
Mediocre test

September 12, 2017
great and fun quiz

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