MARCON CoMES’17: Digital Marketing Competition

Pepsico Changethegame
“The only fashion that never fades: Digital Marketing”

The Department of Marketing, College of Management and Economics Studies, UPES- Dehradun invites participants & audience around the nation for the conclave themed Innovative Digital Marketing for Brand Building to present innovative digital marketing campaigns for:

  1. Airport
  2. Petro Retail
  3. Mobiles
  4. Hotels
  5. “Clean Ganga”- Special Category
Participants should choose a brand from any of the categories mentioned.

Rules and Regulations:

Submissions should be in the form of PPT along with an abstract of the campaign. PPT and abstract should clearly highlight following issues:

  • Campaign goals and tracking
  • Target audience, customer insight and targeting
  • Key campaign messages and offers
  • Campaign media plan and budget
  • Campaign asset production
  • Managing the assets to form the campaign and
  • Campaign execution
  • Time limit for each presentation: 07 Minutes & Time limit for queries: 03 Minutes
  • Abstract details: Maximum 100 words, Font Size- 12, Times New Roman, Line Space- 1.5, MS word file.
  • One team can have a maximum of 4 team members.
You need to send your presentation & abstract on:
With your name and contact details.
Last Date of Submission: 21st September 2017

Two best entries in each of the five categories will be selected for presentations during MARCON CoMES’17. Top three teams will win attractive prizes and certificates. For first round there is no fees for participants. 
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Important Dates
21st Sep'17, 11:00 pm (IST)
Last Date for Submission of Presentation
30th Sep'17, 11:00 pm (IST)
Last Date to Register for Delegates
Rank Cash Certificate Comments
1 Rs 20000 Yes
2 Rs 15000 Yes
3 Rs 10000 Yes
Contact Organizer
Name Email Id Contact No.
Suyash Jain 8791629433
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Gautam Jayasurya
September 20, 2017

Ymk Raghav Agarwal
September 19, 2017

Diksha Gupta
September 19, 2017

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