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The case revolves around Matrix Cellular, a travel services firm that started its operations in the Indian market in 1995. Initially positioned as a premium player in its segment, it reaped significant margins for a few years. But with new innovations in technology, especially shift from cellular to data, there was a shift in their mode of business.

Matrix started venturing into different areas to diversify its business model and transition from an international tele-services provider to a travel services firm. You have been hired as a Strategy Consultant to identify new areas of growth and revenue pertaining certain limitations.

It is time we replicate the real world where your managers come to know and tell you about the problem and task. No reading cases! This 17th September the Managing Director of Matrix will himself tell you about the challenges and what you have to do.

Event Guidelines and Rules

  • Event is open to all national and international B-school students.
  • Allowable team size: upto 3 per team.
  • There is no limit on the number of teams that can participate from a single institute, however, no student from such an institute can be part of more than one team.
  • One team cannot have members from different institutes.
  • All decisions regarding eligibility and final judgment shall rest with the Advaita team.
  • The format and rules of events are subject to change before the start of the event.
  • Both the screening and final round will be held online.
  • Any supplementary information meant for the teams shall be communicated directly to the team via email.


Screening Round:

This round will require participants to define the problem as understood and present a 3 page executive summary of the case. The executive summary may address the following areas: Understanding of the issue at hand, key strategy and frameworks to use, expected financial investment and ROI, and local market understanding. The teams are expected to use the inputs to answer relevant questions, if any, asked in the case using information present only within the case.

Final Round:

The final shortlisted teams will be given a case on 3rd October and the submissions will be due by 8th October. The submission will be a presentation of not more than 10 slides. This will also be an online submission and the results will be declared on the 14th of October.

Share and spread the word!

Important Dates

28th Aug'17, 12:00 am (IST)
Registration Opens
17th Sep'17, 12:00 am (IST)
First Round Starts
02nd Oct'17, 12:00 am (IST)
First Round Ends
09th Oct'17, 12:00 am (IST)
Final Round


Rank Cash Certificate Comments
1 Rs 50000 Yes
2 Rs 25000 Yes

Contact Organizer

Name Email Id Contact No.
Swagnik Basak swagnik_basak2018@isb.edu 9874013400

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September 29, 2017

Antariksh Tiwari
September 29, 2017

September 28, 2017

Milind Thakur
September 26, 2017

yashwant singh thakur
September 25, 2017

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