Pepsico Changethegame

"If it doesn't sell, it isn't creative" - David Ogilvy

Creativity without strategy is called art, Creativity with strategy is called marketing. Brand management, digital marketing, COBRA, E-VOC, positioning. Enter the new marketing era. Mark-e-diction allows you to flaunt all.

The event comes with a Pandora's box of enthralling rounds which would include an online quiz, a final case study competition along with a surprise task for the on- campus teams and a chance to win cash prizes worth INR40,000.

A call to all you marketing maniacs out there, to let the battle begin!  



Round 1: A 20 minutes’ online quiz with 30 questions based on marketing concepts. 

Round 2: A Marketing Case study and a marketing task will be shared to the teams after round one. Deliverables from teams would include an executive summary of the solution in the form of power point presentation and their marketing quotient based on the marketing task.

Round 3 (On-campus finals): Final round will be held at DMS, IIT Delhi where the shortlisted teams have to present their solutions of the case study on campus along with the approach to their marketing task.


  • The event is open to B-School students pursuing MBA.
  • Number of participants per team can be 2 or 3
  • Any number of teams can participate from one institute/organization.
  • Inter-College teams are allowed to participate
  • If there are more than 5 teams participating from same college/organization, the best team will be given college winner's certificate
  • No change in team structure will be entertained after registration of the team
  • One participant cannot be a part of more than one team for this event
  • The decisions of the organizers of the contest will be final and binding on all the participants
  • The organizers reserve the right to any changes to the rules and regulation
The format and structure of events is subject to change before the actual beginning of the event
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Important Dates
09th Jan'17, 12:00 am (IST)
Registration Start date
24th Jan'17, 07:00 pm (IST)
Registration End date
24th Jan'17, 10:00 pm (IST)
Online quiz
26th Jan'17, 06:00 pm (IST)
Announcement of results
Rank Cash Certificate Comments
1 Rs 30000 Yes Prizes worth Rs. 30000
2 Rs 10000 Yes Prizes worth Rs. 10000
Contact Organizer
Name Email Id Contact No.
Abhirup Mukherjee 9899957317
Anirudh Goyal 9315122372
Dipika Agarwal 9864559349
Rating & Feedback
Avg. Rating (#101 Users): (4.2)
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Soumalya Sarkar
January 24, 2017

Jayesh R
January 24, 2017

January 24, 2017

Aashutosh Jangid
January 24, 2017

Monica sarode
January 24, 2017

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