"If it doesn't sell, it isn't creative" - David Ogilvy
Creativity without strategy is called art, Creativity with strategy is called marketing. Brand management, digital marketing, COBRA, E-VOC, positioning. Enter the new marketing era. Mark-e-diction allows you to flaunt all.
The event comes with a Pandora's box of enthralling rounds which would include an online quiz, a final case study competition along with a surprise task for the on- campus teams and a chance to win cash prizes worth INR40,000.
A call to all you marketing maniacs out there, to let the battle begin!
Round 1: A 20 minutes’ online quiz with 30 questions based on marketing concepts.
Round 2: A Marketing Case study and a marketing task will be shared to the teams after round one. Deliverables from teams would include an executive summary of the solution in the form of power point presentation and their marketing quotient based on the marketing task.
Round 3 (On-campus finals): Final round will be held at DMS, IIT Delhi where the shortlisted teams have to present their solutions of the case study on campus along with the approach to their marketing task.
|1||Rs 30000||Yes||Prizes worth Rs. 30000|
|2||Rs 10000||Yes||Prizes worth Rs. 10000|
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