SPECTRUM is one of the most important events of Cognizance 2017, and also the flag ship event of the Department of Management Studies, IIT Roorkee organized by the Operazione- the operations club, where participants will get an opportunity to showcase their talent On the Spot in the field of Operations and Supply Chain Management. The event Spectrum consists of a game named "Beer Game" which is a simulated supply chain game.

About the Beer Game

Former Professors of MIT Sloan School of Management invented the “Beer Distribution Game” to elucidate the key principles of supply chain management in early 1960s. The game is a simulation of a simple supply chain that trades cases of beer.

Core lesson of the Beer Distribution Game is to understand the distribution side dynamics. A multi-echelon supply chain with prohibited communication among the players and with only one person who knows the exact customer demand will lead to an effect so called bullwhip effect.

The bullwhip effect often occurs in forecast-based distribution channels where customer orders may create heavy fluctuations within the supply chain of a distribution channel. The supply chain is a complete integrated value-added chain that begins with a factory and continues with a regional warehouse, a wholesale house and finishes with a retail house.

Objective of The Game 

The objective of the game is to keep least inventory and increase the individual profits. The team having the maximum profit for the overall supply chain will be the winner.


  1. Each team will have exactly 4 members.
  2. There will be 1 team leader.
  3. Each applicant can be member of only one team.
  4. All the team members should belong to same institute.

Round 1

Online Quiz

  1. The first round will be an online quiz on 8 March, 2017 at 10:00pm.
  2. The quiz will consist of 25 questions.
  3. Time given to answer the questions will be 20 minutes.
  4. Results of the first round will be communicated through e-mail/SMS.
  5. Selected teams will proceed to the final on campus round.

Round 2

The Beer Game

  1. Each member of the team will become a part of the supply chain of Beer as a Producer, Distributor, Wholesaler and Retailer.
  2. The game will be played for some simulated weeks.
  3. Every week Retailer gets order of beer from a consumer and the job of the retailer is to supply that beer as effectively as possible.
  4. The Retailer will place orders with Wholesaler, who places orders with Distributor and the Distributor places orders with Producers.
  5. The objective of each player is to match the demand with supply and minimize the inventory carrying cost.
  6. Each member has to make sure that he does not run out of stock and money.


1. Each member needs to register on the COGNIZANCE website also. This will generate a unique Cogni ID.

2. The Team Leader (which you will select yourself) needs to login into the website through his username and password.

3. Go to departmental events and select 'Department of Management Studies'. The 'Spectrum' event page has tab 'Register' to register the team for the event.

4. This will generate your Team ID and a mail shall be sent to the Email ID of the team leader about the registration.

5. The Teams Who have registered on both COGNIZANCE website and Dare2Compete can only participate in the event.


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Important Dates

08th Mar'17, 08:00 pm (IST)
Last Date for Registration
08th Mar'17, 10:00 pm (IST)
Quiz Starts
24th Mar'17, 12:00 pm (IST)
Final Round


Rank Cash Certificate Comments
1 Rs 6000 Yes

Contact Organizer

Name Email Id Contact No.
Ashish Bajaj bajaj454@gmail.com 9986966428
Shital Rithe shitalrithe@gmail.com 8266988298

Rating & Feedback

Avg. Rating (#17 Users): (4.7)
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Subrata Maji
March 08, 2017

kuldeep saini
March 08, 2017
Good simulation game

March 08, 2017

March 08, 2017
Excellent competition.

Prem Bihari
March 07, 2017

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